Need Charisma?

By Susan Berkley

Powerful Speaking


It’s a quality we associate with movie stars, leaders, and sports figures. But ever wish you could have more of it yourself? Ever wish you could give a presentation so memorable people will be talking about it for days, weeks, months and even years to come? Sadly, most presentations are all too easily forgotten. Psychologists say we forget about 50% of what we hear in a presentation within 48 hours. Two weeks later we can barely remember we were even in the room.

Some people study charisma. They think it can be learned and affected in mannerisms, facial expressions and body language. They frequent cosmetic dentists for a million-dollar smile. Or undergo plastic surgery to achieve dazzling good looks. Others try to acquire charisma through fashion or a sense of personal style. And many people say that when it comes to charisma, you either have it or you don’t.

Actually, charisma comes from none of the above. It’s an inner quality that all of us have. Charisma is something that shines from within. It cannot be acquired, learned or passed on. The problem is most people’s natural charisma is deeply buried beneath layers and layers of psychological stuff.

One of the greatest enemies of charisma is narcissism.

Here’s why:

The narcissistic speaker is more concerned with looking good and speaking for glory than they are with giving to the audience. They speak to get noticed and to pull energy towards them, rather than speaking to radiate energy outwards in the form of information, motivation, affection and inspiration.

True charisma is nurtured and enhanced by selflessness and a dedication to higher ideals. Every presentation, even the most dry and businesslike, can be enhanced by this paradigm shift.

So next time you have to give a talk, don’t merely hope and pray that you get through it as quickly as possible. Look for any opportunity to improve someone’s life through the information and unique perspective you bring.


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Susan Berkley is a top voice over artist and founder of The Great Voice Company, a company devoted to teaching great voices around the world how to become successful voice over actors. The Great Voice Company is an international leader in voice over training and in providing top quality voice over recordings in all languages to discerning businesses and marketers. For additional information visit

Copyright 2012, The Great Voice Company. All Rights Reserved. Need Charisma?

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